Four Generations of Media… One Audience?

Many PR professionals like you grapple with how best to reach a multi-generational audience – who just so happens to have varying media preferences. In a recent BurrellesLuce survey, 42 percent of respondents indicated that they use generational segmentation in their media strategies. Social Media is the most frequently used targeting tactic. Why don’t you share your opinions on this topic? To help get your gears turning, check out this whitepaper.